BRULZ is part of the Global Entrepreneurship Week – GEW2024. BRULZ, together with BizBee Solutions and Balkan Digital organized a panel on November 22, in Skopje, as part of GEW North Macedonia, on the topic “Digital Sales – How to reach results with small budget”.
Each year, Global Entrepreneurship Week reaches millions of people through local, national and global events and activities – often framed by key global themes that shine a spotlight on leading topics in entrepreneurship. The Global Entrepreneurship Network operates a platform of projects and programs in 170 countries aimed at making it easier for anyone, anywhere to start and scale a business.
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Insights from the Panel Digital Sales with Limited Budget
Taken from balkan digital, check it here
On November 22nd, 2024, Balkan Digital hosted a highly engaging panel discussion titled “Digital Sales: Achieving Results with a Limited Budget” at the Startup Club Skopje. This event was part of Global Entrepreneurship Week 2024 (GEW), which celebrates innovation, collaboration, and entrepreneurial spirit worldwide. The event brought together a diverse audience of startups, entrepreneurs, and professionals eager to learn actionable strategies for maximizing their sales impact through digital tools.
The discussion was led by an expert panel comprising:
- Vasko Karangeleski: A seasoned management consultant with deep expertise in strategic growth and sales, who shared insights on optimizing sales funnels and leveraging the right channels for digital outreach.
- Natasha Razmoska: A leader in digital ecosystems and sales strategies for small businesses, who explored tools like LinkedIn, Google Maps, and local directories to find leads.
- Dancho Dimkov: A recognized authority in sales and entrepreneurship, who provided practical advice on partnership-driven sales strategies and structuring effective sales conversations.
Key Takeaways:
- Identifying the Ideal Client: Discussions covered the importance of defining your ideal customer profile (ICP) and tailoring sales efforts to B2B or B2C markets. Participants learned about using platforms like LinkedIn and leveraging industry associations to connect with potential clients.
- Optimizing Sales Channels: Panelists emphasized choosing the right digital channels—email, social media, or partnerships—to maximize reach and efficiency, especially when working with limited budgets.
- Campaign Improvement: The speakers highlighted the significance of data-driven optimizations. They introduced participants to tools for campaign performance tracking and shared tactics for iterative improvement.
- Post-Sales Engagement: The session ended with actionable insights on structuring post-meeting follow-ups to convert potential leads into long-term customers.
A Platform for Collaboration and Growth:
The panel also underscored the value of knowledge-sharing and collaboration within the entrepreneurial community. Attendees had the opportunity to engage with the panelists during a Q&A session and network with like-minded professionals afterward.
Looking Ahead:
This event demonstrated Balkan Digital’s commitment to empowering entrepreneurs with the tools and knowledge they need to thrive in the digital economy. Stay tuned for our upcoming events and initiatives, which aim to continue fostering innovation and digital transformation across the region.